Qepex Analytics

Financial Intelligence
That Drives SaaS Growth.

Leave the broken spreadsheets behind. We build automated, real-time dashboards and financial models that turn raw accounting data into actionable business direction.

The Data Trap

Data rich, but insight poor.

Most SaaS companies have data scattered across Stripe, HubSpot, and QuickBooks. Pulling it together manually leads to errors, delays, and poor decisions.

Standard Reporting Will...

  • Rely on fragile, hard-coded Excel sheets that break the moment a new product tier is added.
  • Look backwards. You only find out you missed your revenue target 15 days after the month closes.
  • Track vanity metrics rather than the true underlying unit economics (CAC, LTV, Gross Margin).
  • Require you to manually combine your CRM, billing, and accounting data every single month.

Qepex Analytics Will...

  • Build robust, cloud-based data models that update automatically as your SaaS scales.
  • Provide predictive cash-flow forecasting so you know exactly when you need to raise capital or cut burn.
  • Uncover true SaaS unit economics, helping you understand exactly how much you can spend to acquire a customer.
  • Deliver board-ready, investor-grade reporting packs on a strict, guaranteed monthly schedule.

Financial Planning & Analysis (FP&A)

Go beyond basic bookkeeping. Our analytics suite provides the strategic oversight needed to scale your operations safely and predictably.

A. Interactive Dashboards

1. Executive Overview Dashboards

Get a real-time pulse on your business. We build unified dashboards connecting your CRM (HubSpot/Salesforce), Billing (Stripe), and Accounting (Xero/QBO) data into one single source of truth.

Deliverable

Live BI Dashboard (Power BI / Looker / Tableau) with automated refresh.

2. Cash & Runway Tracking

Visually monitor your monthly cash burn, gross margin trends, and projected runway. Instantly see how hiring plans impact your survival timeline.

B. Budgeting & Forecasting

3. Annual Operating Plan (AOP)

We collaborate with your leadership to build a robust bottom-up financial budget, setting clear revenue targets and departmental expense limits for the fiscal year.

Deliverable

Complete 3-Statement Financial Model (P&L, BS, Cash Flow).

4. Budget vs Actuals (BvA) Analysis

Every month, we compare your actual performance against the plan, highlighting critical variances. If engineering spent 30% more than budgeted, you'll know exactly why.

5. Scenario Planning (Best, Base, Worst)

"What happens if our churn doubles?" or "Can we afford to hire 5 new AEs?" We build dynamic scenario models allowing you to test assumptions safely before executing them in reality.

C. Investor & Board Reporting

6. Monthly Investor Updates / Board Decks

Keep your stakeholders aligned with professional, crisp reporting. We prepare your monthly or quarterly board decks, translating complex financials into clear business narratives.

Deliverable

Customized PowerPoint/Keynote Board Deck + Data Appendix.

7. Fundraising Data Room Preparation

Raising a Series A or B? We structure your historical financials, build forward-looking projections, and organize your data room so it easily survives VC due diligence.

D. SaaS Unit Economics & Cohort Analysis

8. LTV : CAC Optimization

We calculate your true Customer Acquisition Cost (fully burdened with S&M overhead) and Lifetime Value. We help you identify if your marketing spend is generating profitable long-term returns.

9. MRR / ARR Waterfall & Churn Tracking

Detailed tracking of New, Expansion, Contraction, and Churned MRR. We analyze Net Revenue Retention (NRR) and Gross Revenue Retention (GRR) by customer cohort to identify retention issues early.

Deliverable

MRR Waterfall Analysis & Churn Cohort Heatmaps.

Our Analytics Stack

We deploy modern data tools to ensure your business intelligence scales seamlessly alongside your operations.

BI & Visualization

  • Power BI
  • Looker Studio
  • Tableau

Data & ETL

  • Fivetran
  • Snowflake
  • BigQuery

Financial Modeling

  • Microsoft Excel
  • Google Sheets
  • Jirav / Cube

Core Integrations

  • HubSpot / Salesforce
  • Stripe / Chargebee
  • Xero / QBO
The Analytics Journey

From Raw Data to Execution

Phase 1: Metrics Audit & Alignment

Weeks 1-2

We map your existing data sources, define the key drivers of your specific SaaS model, and establish the foundational KPI definitions (so sales and finance finally agree on what "Revenue" means).

Phase 2: Dashboard V1 & Initial Models

Weeks 3-4

Delivery of the first unified Executive Dashboard and the baseline 3-Statement Financial Model, giving you immediate visibility into cash runway and burn rate.

Phase 3: Deep Dives & Optimization

Ongoing Monthly Cycle

Rigorous monthly updates. We present the BvA (Budget vs Actuals) reports, adjust the rolling forecasts, run cohort analyses, and provide actionable recommendations to the founding team.

Analytics Pricing

Invest in Intelligence

Fractional FP&A services that deliver the capabilities of a full finance team at a fraction of the cost of a full-time hire.

Discovery

Let's discuss your reporting needs.

Free

  • 30 mins with an FP&A Lead
  • Review of current reporting
  • Data stack assessment
  • KPI structure recommendation
Book Now
Most Popular

Growth FP&A

For startups establishing control.

Starts $799/mo

Confirmed in writing before commit

  • Standard P&L, BS, Cash Flow
  • Monthly BvA Variance Analysis
  • 13-week rolling cash forecast
  • Basic MRR & Churn Tracking
  • 1 Monthly Strategy Call
Select Plan

Advanced FP&A

For Scaling SaaS & Board Ready.

Starts $2499/mo

  • Everything in Growth, plus:
  • Live BI Dashboard Integrations
  • Advanced Unit Econ (CAC/LTV)
  • Cap Table & Scenario Planning
  • Fully Prepared Board Decks
Request Quote

Stop guessing.
Start knowing your numbers.

Don't wait for the year-end audit to figure out if you're profitable. Build visibility today.